ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its 99th year, these Awards celebrate the very best in advertising, design, illustration, photography, packaging, motion and digital media, all with a focus on craftsmanship and innovation.

Brand / Communication Design

Maximilian Florian Schöngen 

Global Creative Strategist | Creative Board

Serviceplan Group

Hamburg, Germany

Maximilian is the embodiment of passion, enthusiasm and energy. Restlessly, and almost disgusted by stagnation he keeps up his pursuit of progress. In doing that, he makes sure to take everybody involved in a project along on his journey.

He considers himself a creative, even though he was educated in a completely different field. After doing a Bachelors Degree in Statistics, one in Marketing Management and A Masters in International Business, he decided to not go into Consultancy. Instead, he became a surfer & waiter, before following his true passion of advertising.

His advertising career started at kempertrautmann, a Hamburg based agency. He then joined the innovation team of Serviceplan in 2014. 2 Years later, he became a member of the creative board as Global Creative Strategist.

A creative, specialized in Concept & Copy, with a strong strategic background.

He strongly believes in the power of a good story. So that’s what he does. Always aiming to find the right story for a brand to tell. His stories have been awarded by the Webby Awards, CLIO, LIA, One Show, AME, ADC, Cresta, Red dot and what not.

He plays the drums and piano, loves every sport that comes with a board and played Rugby League for Germany.

Also, you will probably hear him before you see him.




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