ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its 99th year, these Awards celebrate the very best in advertising, design, illustration, photography, packaging, motion and digital media, all with a focus on craftsmanship and innovation.

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Experiential Design

Avril Furness

Writer, Director & Producer

Furness Films Ltd.

London, United Kingdom

Avril is a fearless, critically acclaimed, award winning Virtual Reality, 360 and film producer, director and creative director. Having worked within the advertising industry for just under 10 years, first as EA to Lord Maurice Saatchi at M&C Saatchi then moving into Account Management before becoming a Creative, working at Ad agencies Fallon and Wieden+Kennedy.

As a prolific Independent immersive director producer, Avril has instigated innovative productions and demonstrated panache to handle sensitive subjects with diplomacy; to direct performance of complex situations in immersive environments for audiences worldwide, and to work with commercial and public sector clients across multiple industries, from the charity to private sector.

Avril has the ability to work under pressure to tight deadlines, to adapt in hostile and difficult environments (in the field and in the office); to lead teams of creatives from pitching initial concepts through to script development and experience/story-design to the final stages of multimedia 360 and VR/production.

 

 

 

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