ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its 99th year, these Awards celebrate the very best in advertising, design, illustration, photography, packaging, motion and digital media, all with a focus on craftsmanship and innovation.

Experiential Design

Ralf Heuel

Chief Creative Officer/Partner/Co-Founder

Grabarz & Partner

Hamburg, Germany

Ralf Heuel is CCO/Partner at Grabarz & Partner – the agency he cofounded as a Junior Copywriter in 1993. As Creative Director and, since 2002, as CCO, he made the agency one of the top creative locations in the country.

When asked what inspires him most you will probably hear something about movies, music and listening to people. Or driving an air-cooled Porsche, on a curvy mountain road. Luckily, what has always been his personal passion became the agency's client in 2016.

Ralf and his agency received several honors: 2016, HORIZONT magazine named him and the other managing directors ‘Men and Women of the Year’. At the same time he was awarded ‘Creative Leader of the Year’ by the Lead Academy. Grabarz & Partner was listed 13th in the „most creative agencies in the world“ (Big Won Report, 2018). The agency came second in the German 2018 creativity ranking of w&v magazine. 2017 Grabarz & Partner was Germany’s most successful independent agency at the Cannes Lions and voted Eurobest’s ‘International Independent Agency of the Year’.




Follow Us