ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its 99th year, these Awards celebrate the very best in advertising, design, illustration, photography, packaging, motion and digital media, all with a focus on craftsmanship and innovation.

Experiential Design

Dwayne Serjeant

Executive Director, Experience Design

Ernst & Young

Hong Kong

Dwayne Serjeant is an Executive Director at Ernst and Young, where he currently holds two roles - as a leader in the Experience Design practice, and as the Studio Lead for EY Hong Kong’s Wavespace Design & Innovation Studio.

Prior to joining EY, Dwayne spent 15 years with Isobar, a leading global digital design agency under Dentsu, where he wore CD and MD hats, before taking on the Regional Experience Design role across APAC. Dwayne has also founded and co-founded startups in the agency and technology spaces.

Born as a graphic designer, Dwayne’s work has covered the gamut from traditional design and publishing, through digital, physical, spatial and packaging.




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