ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its 99th year, these Awards celebrate the very best in advertising, design, illustration, photography, packaging, motion and digital media, all with a focus on craftsmanship and innovation.


Catalina Estrada


Barcelona, Spain

Unconditional lover of nature. Passionate about colors. Fascinated by textures, details, shapes and beauty. Such is Catalina Estrada, Colombian illustrator based in Barcelona since 1999 who has managed to reinterpret the Latin American folklore with its original strength to make it bloom in deep harmony and simplicity. Her impressive and cheerful visual language, infectiously optimistic, with thousands of colors, and with all the power of nature, goes beyond borders.

Her multiple designs in thousands of colors and her chromatic technique links Catalina’s name to clients such as Paul Smith, Coca-Cola, Microsoft, Camper, Nike, Levis, Smart / Mercedes Benz, Paulo Coelho, Unicef, the municipalities of Barcelona and London, and the Government of India, among others. Catalina Estrada’s products make up a brand that captivates Europe and the entire world through a distinctive style present in numerous collections in various formats, including wall paper, bed linen, cushions, handbags and travel goods, umbrellas, school products, and many others.




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