I’m Heather Luipold, a Creative Lead in New York working at Google Creative Lab. We’re a small group of designers, engineers, writers, filmmakers and thinkers who experiment on non-traditional product concepts and ways to help connect people with our products. I co-lead a team inside the Lab who focus on product visioning and experimentation. I've also worked as an adjunct professor in the design department at the School of Visual Arts and the Masters Program at Cornell Tech. Prior to Google, I worked in a slew of agencies where I led product work for clients like Gucci, American Express and Lexus.