ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its 99th year, these Awards celebrate the very best in advertising, design, illustration, photography, packaging, motion and digital media, all with a focus on craftsmanship and innovation.

Fashion Design

Masaya Asai

Global Creative Director


Tokyo, Japan

Masaya started his career as an Art Director at TBWA HAKUHODO Tokyo in 2007, and was awarded the best young creative in Asia. He then spent a year at TBWA Chiat Day in Los Angeles. In 2009, he joined TBWA MAL Tokyo, where he spent 3 years successfully leading global localization for international campaigns. In 2012, Masaya joined TBWAÂ¥MAL LA as a Creative Director, to lead various global campaign initiations for Apple. One of his most recognized projects is Shot on iPhone, for which he won Cannes Lions Grand Prix. After 6 years and over 150 projects, Masaya returned to TBWA HAKUHODO Tokyo in 2017. He is currently working as a Global Creative Director for UNIQLO, in charge of its global branding and communication. Masaya has won over 100 national and international awards, including New York ADC Gold, Cannes Lions Grand Prix, Grand Clio, D&AD, The One Show, Tokyo ADC Award and Young Lotus of the Year.




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