ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

ADC100 Brand / Communication Design Jury

Mauricio Alarcon

Founder & Executive Creative Director


New York, USA

Mauricio is the Founder and Executive Creative Director of Conquistadors, a Brooklyn-based creative company specialized in Design & Branded Entertainment. Throughout his 20+ year career, he has worked internationally for top ranked brands like Cadbury, Nike, Swatch, Burger King, Danone, LG and sustainable startups like Ocean52.

In 2007and 2008, he was part of the team of creative directors that led Crispin Porter Bogusky to be named Agency of the Year. He served as Executive Creative Director of S,C,P,F Barcelona, Creative Director of Saatchi & Saatchi Sydney and Writer of JWT, BBDO and Young & Rubicam. In 2001, he became the first Ecuadorian to receive a Cannes Lion. His work has been recognized in every major industry award including Cannes, One Show, Epica, Eurobest, Laus, Fiap, El Sol and CdeC. Good Morning America, Forbes, CNN, AdWeek and AdAge have described Mauricio’s work as genius, provocative and beautiful.

He’s a true believer that powerful stories and beautiful things can reframe perceptions and make fundamental changes in society.




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