ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 101st year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

ADC100 Experiential Design Jury

Alex Laurant

Sr. Art Director

Studio Wildcard

Redmond, USA

Alex Laurant has spent his decades-long career as a visual artist and media traveler across a spectrum of mediums, industries and unique creative cultures.

As an art director, concept designer and illustrator, he has brought his vivid imagination, visual design and creative leadership to feature films and commercials, video games, MR/VR/AR experiences and live venue/theater.

At Industrial Light & Magic he worked on numerous features including Saving Private Ryan, The Mummy, Peter Pan and Minority Report - for which he was recognized with an award from the Visual Effects Society.

Migrating to video games, he worked at Electronic Arts London on Harry Potter & the Goblet of Fire, and Germany's Crytek on the award-winning Crysis, before codirecting a new story incubation team at LucasArts.

As a Principal Art Director at Microsoft he was part of the original experience development group for the HoloLens platform, after which he joined HBO’s “Immersive Interactive Experiences” team as Director of Artistic Design.

Returning to videogames, he is now Sr Art Director with Seattle-based Studio Wildcard.




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