ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 101st year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

ADC100 Experiential Design Jury

Traci Sym

Founding Principal

Plus & Greater Than, +&>

Portland, USA

Traci Sym is an award-winning experience designer and Creative Director. She began her career in the performing arts, where her theater experience shaped the foundation of her design practice. Traci’s approach centers on exploring the emotion and intent of design- examining the perspectives, experiences, arcs, and interactions of audiences to enable designed environments and systems that feel both familiar, yet provocative.

She has directed the development of significant permanent exhibitions at major institutions in North America including the Natural History Museum at LA County and the Denver Botanic Garden, and the National Building Museum. She has designed large-scale interactive projects for various global brands and institutions and and cut her teeth designing experiential exhibitions at the United States Holocaust Memorial Museum in Washington, DC.

Prior to founding +&>, she led the experience design and media practice at Skylab Architecture and served as the Experience Design Director at Second Story Interactive Studios.




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