ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 101st year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

ADC100 Packaging / Product Design Jury

Kyley Potgieter

Head of Design Experience


Johannesburg, South Africa

As the newly appointed head of Design Experience at Nedbank, one of South Africa’s largest four banks. Kyley’s role is helping brands find their heart and soul - shaping brand assets, experiences and products that enable people to connect to that core by creating a cohesive brand ecosystem.

Prior to Nedbank, Kyley lead strategic brand design as Creative Director of Superunion Johannesburg for many years, building some of Africa’s most iconic brands. With a passion for design that delivers a positive social impact, she worked on numerous projects in the arts, culture and non-profit sectors, including Mina - a menstrual cup aiming to eliminate period shame and keep girls in school. Her experience stretches across multiple industries, with involvement primarily in the financial services, telecoms, aviation, entertainment and mining sectors across the African continent.

Kyley serves as a board member on the South African Brand Council where she established Designers on Design, an event series leading creative design thinking, promoting the role it plays in South Africa and providing a platform for young South African designers to grow.




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