ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

ADC100 In-House Jury

Ximena O'Reilly

Global Head of Design


Vevey, Switzerland

Motivated by the power of multi-sensory storytelling to design meaningful and sustainable brand, product and service experiences that excite and engage people, Ximena has been inspiring, instigating and leading teams for the past 25 years.

Ximena joined Nestlé in 2013 and enjoys influencing and guiding the creation, leadership and championing of brand design and packaging experiences for Nestlé's vast portfolio of brands. Prior to Nestlé, Ximena was Director, Brand Design at Mondelez where she guided design strategy for brands including Milka, Cadbury, Tassimo, and Toblerone. Earlier, Ximena worked agency-side leading LPK’s European operations. She started her career in San Francisco working mostly on technology and service branding. Born in Chile, Ximena grew up in Europe and California, and spent time in Japan, France and Chile during her studies.




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