ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

ADC100 Brand / Communication Design Jury

Debbie Spence

Head of Brand

Frost* collective

Sydney, Australia

Debbie is a strategic lead at international branding agency Frost* collective. Debbie is responsible for leading cross-functional teams in the design and delivery of brand strategy, brand identity and experience. Endlessly fascinated by the interactions between brands, technology, places and people, Debbie loves working in this pure space where commerce and creativity converge.

She began her career at a management consultancy, where she worked with arts and media organisations to help them understand and grow their audiences. (Human Centred Design before it was a thing). She has expertise in branding, brand strategy, digital strategy, design thinking, communications planning, co-design, ethnography, design research and user experience analysis.

Debbie has been in Australia for 8 years. She lives in Sydney with her wife and their dogs. She has a BSc (hons) in Psychology from the University of York.

She should never be left alone with good cheese or Scotch and will consider defriending anyone who orders pineapple on their pizza.




Follow Us