ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 101st year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

ADC100 Packaging / Product Design Jury

Xiongbo Deng

Founder & Creative Director

Lingyun Creative

Shenzhen, China

Started working in packaging design and branding since 2010, it has been the 10th years for XiongBo Deng in this field. He is the founder and Creative Director of Shenzhen Lingyun Creative Packaging (LEADWAY) since 2013.

The growing consumer awareness toward shopping experience and aesthetic, he believes that the brand and designer should create a more enjoyable experience and design service in China.

His work recognized by Pentawards, The Dieline Awards, D&AD, The One Club, Red Dot Awards, iF design awards, IDEA, Graphis Design Annual, Core77 Design Awards, Topawards Asia…among others. And in 2020 won the pentawards designer of the year.




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