ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 101st year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

ADC100 Experiential Design Jury

Fri Forjindam

Chief Development Officer, Creative Director

Mycotoo, Inc.

Los Angeles | Barcelona, USA | Spain

Over the course of her career, Fri Forjindam has earned a formidable reputation as a trail blazing themed entertainment executive, change agent and recipient of the "Top 50 Theme Park Influencer" distinction by Blooloop. With almost 13 years of experience that spans multiple industries including Theatre, Fashion, Themed Entertainment, Experiential Storytelling, Fri is uniquely qualified for her current role as the Co-Owner and Chief Development Officer at Mycotoo, Inc., a global leader in themed entertainment, live events and immersive brand experiences.

Voted “Top Media” company by Inc. 500, Mycotoo operates in North America and Europe, with successful projects worldwide including studio theme parks (Motiongate and Bollywood Parks) and award-winning brand experiences (HBO's SxSWestworld for which Mycotoo was awarded top prizes for Clio and Cannes Lions Gold; HBO's Bleed For The Throne; and Netflix's The Irishman Little Italy Takeover). Fri has collaborated as a Creative Director for Bollywood Parks (Dubai), Prince's Paisley Park Experience (Minneapolis), Producer on T-Mobile HTC’s North American corporate tours and many more. In her current role, Fri focuses on driving business development, branding and communications across Mycotoo’s growing global network.

Forjindam has been featured in Essence Magazine,, KTLA, and FOX. Fri’s philanthropic commitments allow her to sit on the advisory board for Harriet B’s Daughters, a non-profit volunteer organization dedicated to mentoring the next generation of themed entertainment leadership and to expanding representation, inclusion, and diversity within guest experiences and creative works. Additionally, Fri's serves as Event Chair and Board Member for the Ryman Arts Foundation, a non-profit organization dedicated to transforming the lives of young artists through visual arts education.

Fri was born in Douala, Cameroon where she spent her early childhood before immigrating to New Orleans, LA when she was 14 years old. She received her Bachelor’s degree in Biology from the University of Virginia. After becoming an adopted daughter of New York City as an MFA graduate at Columbia University, Fri now resides in Los Angeles with offices in California and Barcelona.

Headshot Photograph by Kaye McCoy




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