ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 101st year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

ADC100 Fashion Design Jury

Jiwon Choi

Jewelry Designer


Seoul, Korea, Republic of

Seoul-born Jiwon Choi is the jewelry designer and creative director of JIWON CHOI. She earned a BFA from the Rhode Island School of Design and studied luxury and craftsmanship at the École cantonale d'art de Lausanne. During her studies, Jiwon’s accessory design was selected by Pascale Mussard, the director of Petit h, and produced by Hermès in 2016.

With her experiences in luxury brands and design, Jiwon Choi launched her namesake brand inspired by spontaneity, playfulness and elegance of contemporary culture. At her studio located in the heart of Seoul, Jiwon creates pieces with whimsical symbols and positive messages with sunny disposition. Her jewelry promises fair trade production by retaining local artisans and supporting their skills.




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