Smile and do amazing work. Make stuff feel and look awesome. And do it all with the craft and passion it deserves.

That's always been my motto, Over the course of 16+ years, I've been fortunate enough to do that with big agencies—alike Ogilvy, JWT, TBWA and Elephant. Leading global brands as a Creative Director I've overseen integrated advertising campaigns across emerging channels, TV, print, digital and social. In working directly with clients I've developed strong relationships to deliver strategic and emotionally-resonant creative that successfully achieves business goals. I’ve worked with a wide range of inspiring and great brands across multiple industries such as Expo Dubai, IKEA, Coca Cola, Vodafone, Mondelēz International, Unilever, Volvo, Google, Emirates airline, KitKat, Microsoft, HSBC, Shell, Egyptian Tourism Authority, Henkel, Nissan and McDonald’s.