ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 101st year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

ADC100 In-House Jury

Youssef Gadallah

Head of Creative Lab METAP


Dubai, United Arab Emirates

Smile and do amazing work. Make stuff feel and look awesome. And do it all with the craft and passion it deserves.

That's always been my motto, Over the course of 16+ years, I've been fortunate enough to do that with big agencies—alike Ogilvy, JWT, TBWA and Elephant. Leading global brands as a Creative Director I've overseen integrated advertising campaigns across emerging channels, TV, print, digital and social. In working directly with clients I've developed strong relationships to deliver strategic and emotionally-resonant creative that successfully achieves business goals. I’ve worked with a wide range of inspiring and great brands across multiple industries such as Expo Dubai, IKEA, Coca Cola, Vodafone, Mondelēz International, Unilever, Volvo, Google, Emirates airline, KitKat, Microsoft, HSBC, Shell, Egyptian Tourism Authority, Henkel, Nissan and McDonald’s.




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