Ajayib was frustrated as she always felt a cultural element was missing in the ads she came across daily. That led her to start her career with a great passion to showcase the local culture in all of her campaigns.

By working with many business and governmental clients, Ajayib was exposed to a wide range of audience segments and managed to successfully design and deliver the right messages leading to great results.

Ajayib tackles societal issues through her campaigns by injecting touching messages to the core of her work.

Ajayib sums up her work philosophy in these words (above and beyond) above the norm and beyond expectations.