ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

ADC101 Experiential Design Jury

Edson Athayde

Creative Director

FCB Lisboa

Lisbon

Edson built his career working in several advertising agencies in Portugal, Spain and Brazil. In 2014 he took over the leadership of FCB Lisboa as CEO and Creative Director. His curriculum includes more than 900 awards at national and international festivals, such as Clio, New York Festival, Epica, Eurobest, London, El Ojo in addition to 8 lions in Cannes. Edson has been studying storytelling as a communication tool in advertising, journalism and social media for several years now. His seminar on the topic has already been attended by thousands of people. At the same time, Edson is a professor, music producer, television program presenter, screenwriter for film, television and theatre. He regularly writes chronicles for various publications and has so far edited 12 books, including two novels.

 

 

 

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