Stepan Azaryan, the Founder and Creative Director of Backbone Branding, one of the international leading branding agencies. He was born in Yerevan, Armenia, and has graduated from the Yerevan State University of Fine Arts. In 2009, he founded Backbone Branding; within these 12 years, the agency has achieved public and international acclaim, receiving more than 70 awards from some of the world’s most professional branding and Packaging design competitions. Along with his team, Stepan has achieved works featured and published in magazines and books worldwide: from Asia to the United States and Europe. He is also a part of the jury of several packaging design competitions, such as the Pentawards, D&AD, the Marking Awards, C-IDEA Design Award Stepan has been solicited abroad to give speeches and talk about design philosophy and approach. In 2019, in Shenzhen, China, he was invited to speak in front of thousands and 4.2 million live streaming audiences at the 20th anniversary of Baixinglong Creative Packaging (BXL).