A MENA industry rarity, Carla is a celebrated interior and branding specialist with extensive experience in brand creation and redefinition. Her strategic design methodology is the major force behind the multi award winning work she has produced in North America, Latin America, the UK, Asia and presently the Middle East. Carla has conceptualized innovative work of impressive scale for major international brands and Fortune 500 retailers. 2011 saw the opening of her own design agency, Brand Creative, with a philosophy that draws on integrating interior and graphic skills to create memorable branded environments. Their mission is to provide design solutions that encompass IQ and EQ components that work to resolve social, environmental and economic issues through a highly considered aesthetic lens. Carla is consistently recognized on Power Lists in the Middle East and regarded as an industry leader. In recent years, she was awarded design:RETAIL’s 2017 Top 40 Under 40 Retail Designers Worldwide while many of the agency’s projects have received both local and international accolades and publications.