ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

ADC101 Experiential Design Jury

Pakko De La Torre-Rocha

President, Digital Creative Director

Goopy AR

Newport Beach, CA

Pakko De La Torre is a multidisciplinary creative technologist with an entrepreneurial spirit, servicing brands by leveraging the latest technology and design principles. Coding, design, digital marketing, experiential, NFTs and augmented reality projects are not work to him, they’re the air he breathes. A self-proclaimed digital junkie, Pakko is a high-energy visionary who has specialized in the development of personalized brand experiences that bridged real and virtual worlds long ago before the term metaverse was even coined. From launching an online dot com streaming music service that rivaled Pandora to his time as a digital creative with notable agencies such as Deutsch LA, Ogilvy and TBWA\Chiat\Day–his creative influence can be best described as contagious. He has crafted award-winning campaigns for brands such as Netflix, Volkswagen, Toyota, Gatorade, Taco Bell, Energizer and Got Milk?.




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