Till Diestel is the Chief Creative Officer of BBDO Group Germany. He is a veteran in the creative industries with over 16 years’ experience and now responsible for all of BBDO Germany’s creative output. He pushed the office to be currently the number 1 creative agency in the country. Prior to moving back to Germany, he spent three years at London’s famous adam&eveDDB. There he was a creative director developing prominent and internationally recognized works such as H&M ‘Come Together’, John Lewis Christmas, the highly awarded Marmite ‘Gene Project’ and the Skittles ‘Romance’ Super Bowl advert. He has won over 600 creative awards, is a street art collector and a believer that advertising should be a lot more part of pop culture.