After graduating from ESAPA art school in Spain and working for some small design boutiques, Adrian started his FMCG career working as a Design manager for Procter & Gamble at the company’s headquarters in Switzerland. Since then, he’s been in charge of the creative direction of two of P&G’s billion-dollar brands with work ranging from creative direction, design and marketing. At the start of his career in P&G he was the creative lead for Ariel brand where his main focus areas have been packaging, creative direction and advertising. He’s currently the global design director for Head & Shoulders and creative leader for Head & Shoulders and Herbal essences in Europe. He’s also an honorary member of the Asturian Association of Designers (AGA) and has been an online jury for Poster for Tomorrow (2011 edition)