Priscilla is a multidisciplinary creative specialized in crafting never-before-seen immersive experiences through strategy, design and creative applications of new technology. Her work focuses on the seamless blending of digital spaces and physical environments with a diverse portfolio that spans from reactive installations to multisensory storytelling and placemaking. Currently she is an Experience Design Lead at Gensler, New York, where she is building bespoke, connected and intelligent experiences for the built environment. Prior to that, she was co-spearheading the Innovation team at Critical Mass, where she created future-forward experiences at the intersection of strategy, design and emerging technologies. Priscilla’s career began in digital advertising, where she learned the ins and outs of directing projects for a wide spectrum of clients, products and brands, leading cross-functional and diverse teams with a deep roster of talented producers, artists, designers, filmmakers and developers to conceptualize and produce groundbreaking creative work. As a team member with the help of many, she has worked on campaigns that have garnered Cannes Lions, Key Art Awards, FWAs, Awwwards and more. Priscilla always aims to present new and unconventional ways of tackling challenges, leading teams by example, through direct collaboration through an invested interest in experimentation for discovering unordinary solutions to ordinary problems; while most importantly, having fun along the way.