Sarah Guessoum, or Guess Whom as many like to call her, is an architect turned art director with a passion for writing and soya cappuccino. Landed her first advertising job at J. Walter Thomspon and has been touring around agencies ever since. She wrote scripts, art directed film sets, got caught up in shooting content regularly and had an obvious sunburn throughout; up until she moved to Adtech as an Associate Creative Director at TikTok C-Lab. Her work has spanned multiple countries and regions for many brands including Coca Cola, Nike, UNHCR, Amazon, KitKat, HSBC and has helped her pick up numerous awards at regional and international shows including Cannes Lions, D&AD and Dubai Lynx. Recently shortlisted for Cannes Lions See It Be It – Sarah is an advocate for encouraging young female talents in the region to be part of an integrated creative community.