ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

ADC101 Experiential Design Jury

Pamela Jaber

Chief Ideation Officer

Friends With Holograms

New York

Pamela Jaber is Chief Ideation Officer at VR/AR agency “Friends With Holograms”, where she focuses on creating impactful and emotional experiences. Clients she’s worked with include Walmart, Accenture, Lowe’s, and Coca-Cola, among others. She has a strong visual and technical background, and has directed and collaborated with teams of cutting edge developers, creative technologists and writers to create powerful, immersive Virtual Reality experiences which have won multiple awards, including “Best VR/AR” at Mobile World Congress, SXSW Innovation Award Finalist, and Top HR product by HR Executive. Prior to that she worked with VR production company Moth+Flame, producing content for MTV, Showtime, RAM trucks, and Discovery. Pamela has directed and edited several acclaimed TV commercials, getting her start in commercial work at HAVAS. Pamela began her video career in the music video world, working with artists like Faith No More and the B-52s.




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