ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

ADC101 Brand / Communication Design Jury

Verónica Majluf


vm& estudio gráfico


Verónica Majluf was born and raised in Lima. After studying initially at the Instituto Toulouse Lautrec, she concluded her studies at the Rhode Island School of Design, where she received a Bachelor of Fine Arts and of Graphic Design. In 1992, she joined the design team at Studioa, where she directed brand projects for leading institutions and businesses. After two decades as partner and general manager, in 2011 she joined Ralph Bauer to form vm& estudio gráfico. Her work has been published in Étapes, Communication Arts, Novum, Design 360° and design anthologies like Latin American Graphic Design (Taschen, 2008). She has participated regularly in the Bienal Iberoamericana de Diseño, held in Madrid and other international design events. She has worked to establish the field in Peru both through the training of new generations as through her involvement as advisor in design programs at leading local universities. Since 2019, she is a member of Alliance Graphique Internationale (AGI).




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