Federico Plaza Montero is - since September 2020- CCO & Partner of The Juju Argentina, the creative agency of the Untold_ ecosystem, which was founded by Darío Straschnoy more than 6 years ago, His arrival at the company marked a commitment to a model that seeks to promote a new generation of talent in the industry, of which Nicolás Zarlenga (co-CCO) and him are references. In his more than 14 years of career, several advertising festivals such as Cannes, D&AD, Webby, LIA, Fiap, El Ojo de Iberoamérica and Diente among others awarded him. In addition, he was Creative Director in agencies such as David The Agency and Ponce. Prior to his arrival at The Juju, he served as HOY Regional Creative Director together with Nicolás, where in just two years they managed to position the agency in 4th place among the best companies in Argentina, and they were a key piece in the opening of HOY's offices in Bogotá and Medellin in 2020. His new bet at The Juju seeks to generate relevance in a context of hyper communication, with a young team and the support of an independent company with regional prominence like Untold_.