Inessah Selditz is the Executive Creative Director of Ada, and experience innovation and design agency that partners with leading brands, artists and cultural institutions including Bjork, Childish Gambino, Ace Hotel, Microsoft, Rag & Bone, Nobel Foundation, Sol LeWitt, Spotify and more. She has held senior global leadership positions as the Group Experiential Director at Huge and Creative Director and Studio Lead at the LAB at Rockwell Group. She has led teams to win major industry awards for large-scale, immersive brand experiences such as the Edge - the highest outdoor observation deck in the Western Hemisphere at Hudson Yards. Inessah has taught experiential design at The New School/Parson and is passionate about BIPOC representation particularly at leadership levels and co-founded BIPOC Directors Collective. She organized the first BIPOC-DC conference in 2020 to bring together top leadership across industries including the Editor-in-Chief of Vanity Fair, Directors from the Obama Presidential Center and major media organizations like the NY Times and Washington Post.