ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

ADC102 Interactive Jury

Mathias Appelblad

Global Creative Director

SEB Group

Stockholm, Sweden

Mathias is a strategist, creative, entrepreneur, and problem solver. For over 20 years, Mathias has led iconic work for brands such as Apple, VW, Target, AT&T, FedEx, HBO, GE, Gillette, Volvo Cars, SK-II, and IKEA.

Many of his campaigns have been awarded all of the industry’s highest accolades, including Clio, D&AD, The One Show, and Cannes Lions. He has work represented among "The 10 best digital pieces of the decade" by The One Show and is a Creativity 50 honoree.

Under his creative leadership, Forsman & Bodenfors rose through the ranks to become one of the world’s top digital agencies according to the Gunn Report.

Mathias has held creative leadership positions at Forsman & Bodenfors, BBDO New York, Deutsch LA, and TBWA\Media Arts Lab.

Since 2019, he looks after the SEB Group brand (a 170-year-old premier financial services group) as their first Global Creative Director.




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