ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

ADC102 Illustration Jury

Elina Barseghyan

Art Director & Illustrator

Backbone Branding

Yerevan, Armenia

Hi, I am Elina. My passion for art began at a very early age. I learned to draw before I was able to walk. I am unable to pinpoint when this passion began, but I have lived my whole life around it, and it inspires me to live a life as beautiful as that of the art I create within me. In 2011, I got accepted to study in the Painting Department of the Panos Terlemezyan State College of Fine Arts. Having studied under the best professors and painters and participating in many exhibitions, I was admitted to the Armenian State Academy of Fine Arts in 2016. At the academy, I studied in the Painting Department for four years and took part in a number of exhibitions. Following my second year at the academy, I was offered a job as an illustrator at the Backbone Branding. Thus my journey into the world of design and illustration began. During my time at the company, I have been working on various interesting projects including Big Peak, Tomacho, Boon Bariq, Ani Yogurt, I Love Eskim, Bnavan, Joyco, Haterk, Solala, and a number of others. This experience led me to improve myself as an illustrator and a designer. I am still the same Elina, but now I am already an Art Director & Illustrator at Backbone Branding. Continuing to improve my technique is always my top priority, and my mission in life is to show the world that packaging has the power to brighten people's days, transform them into another reality, and take them to a new level of happiness.




Follow Us