Creative Director Julie Desrochers has been thriving on the Montréal advertising scene for over 20 years. Since joining Sid Lee 11 years ago, she’s championed purpose-driven and innovative campaigns that got ingrained in Québec’s pop culture. Her work has received dozens of national and international awards, such as IDEA, MA, Cassies, ADCC, LIA and One Show. She’s chaired the IDEA Awards and sat on the Canadian Marketing Awards main jury. Julie is passionate about giving local brands a shot at shining alongside big names. IGA’s annual animated holiday short films have become seasonal favorites, celebrated worldwide both inside and outside advertising circles. To her peers, she’s recognized as an enthusiastic and forward-thinking leader. To her six-year-old son, she's a wholehearted mom that finds a way to make homework fun.