Creativity has no age. Which is maybe why this old goat just won the award for best ad in Sweden this year. It was not his first time, or second, but his fourth big egg. Peter is a creative with long experience of developing brands, creating unique, long-lasting advertising concepts and executing award winning campaigns by telling great stories and giving brands a genuine voice - often by touching people’s hearts or making them smile. Brands like HM, Canon, VW and of course a lot of huge Swedish brands that you’ve probably never heard of. He has started some agencies that became the most awarded in Sweden, and quit some agencies too. But Peter thinks creativity is the root of all good. Rugged, but still handsome Peter has just started a new career as a tennis player, and miraculously won his first match in a tiebreak. And as you might guess, he thinks bios are a little bit boring.