Liz is a quirky Senior art director born in Jakarta, Indonesia. She started her career with BBDO Interone. Looking for challenges, she followed her ECD to help and build up Serviceplan China. What started as 9 misfits quickly grew to 100 employees.

Liz was also on an adventure as a freelancer, working on branding projects and campaigns related to branded entertainment and sponsoring before returning to Serviceplan China, with a designated focus on new business pitches, including everything from design and branding to campaigns within multiple mediums for different clients and projects.

In MetaDesign, Liz is hands-on in the creative concepts and art direction. She has experiences in not only traditional and digital advertising, but also branding. On a personal note, she likes to doodle and singing in the shower (or in the office when they let her sing). She also doesn’t have a surname, but let’s save that for another story.