ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

ADC102 Artificial Intelligence Jury

Will McGinness

Partner, Chief Creative Officer

Venables Bell & Partners

San Francisco, United States

Will joined Venables Bell + Partners in 2010 as Paul Venables' creative partner, and in 2015 stepped up his role to lead the creative department. As Partner/CCO, Will has played an integral part in the agency's successes and strong momentum and has spearheaded award-winning work for clients including Chipotle, REI, Audi of America, Reebok, and Intel. Under Will's leadership, the agency has earned the Cannes Lions Titanium Grand Prix and The One Show Best in Show for its groundbreaking #OptOutside effort for client REI, as well as been named one of Fast Company's Most Innovative Companies, Adweek's Breakthrough Agency of the Year, and an AdAge Best Places to Work, and A-List agency. Will came to VB&P after seven years at Goodby, Silverstein & Partners, where he was Creative Director, Associate Partner, working across all media as an interdisciplinary creative. Will was a force in the agency’s rapid reinvention from a traditional model to a more integrated one. During that time, Goodby, Silverstein & Partners earned the title of Interactive Agency of the Year at the Cannes Festival for its work for clients like Sprint, Doritos and Nintendo.




Follow Us