PJ Pereira is the co-founder of Pereira O’Dell and one of the industry’s most enthusiastic pioneers­—particularly when it comes to the always-evolving intersection of advertising, entertainment, and technology. His passion for the frontiers of marketing has earned his agency hundreds of awards, including an Emmy for innovation in storytelling. It got him named the Top CCO in Adweek's Creative 100, recognized by AdAge’s Creativity 50, and noted in 4A's 100 People Who Make Advertising Great. In the judging rooms, PJ has chaired entertainment, digital, and social media categories in all of the world’s major shows, including the One Show and ADC. Beyond advertising, PJ Pereira is a best-selling novelist. He has published four books in his native Brazil, all clashing mythology with the modern connected world. In 2023, under the pen name PJ Caldas, he’ll launch his first novel in English, this time combining the martial arts with neuroscience and… artificial intelligence.