ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

ADC102 Motion / Film Craft Jury

Sara Samsøe

Head of Production & EP


Copenhagen, Denmark

Sara Samsøe is an Executive Producer and Head of Production at new—land Copenhagen. Her career in film began at 13 years old with an internship as a Best Boy, and she quickly fell in love with the industry, trying her hand at everything from casting, to camera-in-hand, to production. She graduated from the European Film College in 2010 and, after a string of freelance production roles, spent four years as a Senior Producer at VICE Media, going on to join new—land in 2018. Alongside her judging work for the ADC, Sara has also been a jury member for the Young Director Award at Cannes and for the New York Festivals’ Film Craft Awards Grand Jury.




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