ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

ADC102 Gaming Jury

Maxwell Scott-Slade

Director of Games


Edinburgh, Scotland

Maxwell is on a mission to use games to tackle some of the world's biggest challenges in healthcare, scientific research and biodiversity conservation. After being nominated for a “Games Beyond Entertainment” Bafta, Max has also gone on to win 9 x Cannes Lions awards, 3 x D&ADs and countless others for his work in this field.

“Games are often solving the problem of entertainment and entertainment alone. I like to challenge the relationship with the game design process, by carefully balancing entertainment with an unconventional problem. Problems like lack of data in dementia research or providing personalised medicine recommendations using games. The results of this process are having a massive impact and we’re only just at the tip of the iceberg using games in this powerful new way!”




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