ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

ADC102 Packaging / Product Design Jury

Matt Sia

Creative Director

Pearlfisher New York

New York, United States

With almost two decades of design agency experience, Matt brings a range of skills from a background of brand identity, packaging, fashion and advertising to his role as the Creative Director at Pearlfisher New York.

As a designer, collaborator and leader, Matt seeks to elevate an amazingly talented team, encouraging a culture of challenging category conventions and celebrating big ideas. He has led a range of projects for both challenger brands and icons, from innovations such as hum by Colgate and Tecate ALTA to premium spirit brands for Diageo, Campari and Beam Suntory. Recently, he had the privilege of partnering with McDonald’s to lead the global redesign of their food packaging. Matt believes there’s something special about creating emotional connections with an audience through visual language, which pairs perfectly with his passion for storytelling.

Whether he is exploring ways to perfect and innovate recipes in the kitchen or writing and performing music, Matt is typically building, sculpting or creating in some shape or form.

 

 

 

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