ADC Europe Awards

2023 ADC Europe - Brand Experience

SAFETY PILLOW

Agency SIA ''McCann Rīga” / Riga

Client Lidl

Category

PR / Events

Annual ID

ADCE23_BE054M

Description

To emphasize the benefit of stability when you have a job position at Lidl, instead of promoting the job we decided to sell a real safety pillow that comes together with all the benefits a job position at Lidl can offer. The employer branding campaign turned into a sales campaign with telemarketing style commercials, outdoors, online banners and piles of actual pillows. All you have to do to get one of these pillows for yourself is come and work with Lidl.

2023 Awards

Total Points: 2

Shortlist

Credits

Agency

SIA ''McCann Rīga” / Riga

Art Director

Dmitrijs Pavlovs

Chief Creative Officer

Valters Jonāts

Account Manager

Dita Bistere
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