ADC Europe Awards

2023 ADC Europe - Film & Audio

Flip

Agency Uncommon Creative Studio / London + Pulse Films / London

Client B&Q

Category

TV / Cinema Commercials

Annual ID

ADCE23_FA029B

Description

B&Q helps make change easier. Flip’ is a powerful visualisation of this - starting with a woman discovering she is pregnant in a cluttered spare room, realising her home is about to change. She looks down at her phone and clicks to start that process in motion with B&Q through their app. The shadows from outside begin to spill through the window as we see her home begin to, literally and figuratively, flip to make way for a new addition to the family.

2023 Awards

Total Points: 6

Bronze Award

Credits

Agency

Uncommon Creative Studio / London

Production Company

Pulse Films / London

Director

Oscar Hudson
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