ADC Europe Awards
Category
Live Stunts Brand Activation
Annual ID
ADCE24_BE041M
The Presidential Palace Square in Bratislava is known for hateful protests. It is also the location of the headquarters of Tatra banka, the number one bank in Slovakia among students. We decided to transform the area into an "Anti-Hate Zone" by organizing a concert against hate. But hosting a traditional music event in the heart of the capital simply isn't possible. So we made it in augmented reality: creating the first ever AR anti-hate concert.
2024 Awards
Total Points: 2
Shortlist
Credits
Agency
THIS IS LOCCO s.r.o. / Bratislava
Copywriter
Adela Holubčíková
Daniel Vachuna
Creative Director
Juraj Kováč
Strategy Director
Juraj Kováč
Senior Art Director
Adrian Mery
Martin Jaňák
Senior Copywriter
Juraj Kováč
Michal Roháček
Account Manager
Juraj Rusnák
Marína Zollerová
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