ADC Europe Awards
AVATARS' CASTING
Agency The Walt Disney Company Portugal (in-house) / Lisbon + The Playground / Lisbon + Dialogue / Lisbon + Mezzanine / Lisbon
Category
Best use of Technology
Annual ID
ADCE24_IG037M
The Walt Disney Company has a vast portfolio of TV channels for all ages. But how could it grab young people’s attention, if they spend all day with their heads buried in Social Media? We launched the 1st TikTok Avatars Casting for TV. Where everyone could audition with their avatars to be featured in a new animated series*, whose plot was all about avatars. Young audiences doubled, dropping the channel's average age by 4.5 years
*Watch the 6 episodes at the Project URL
*Watch the 6 episodes at the Project URL
2024 Awards
Total Points: 2
Shortlist
Credits
Brand-Side / In-House Agency
The Walt Disney Company Portugal (in-house) / Lisbon
Production Company
Playground / Lisbon
Dialogue / Lisbon
Music / Sound Production Company
Mezzanine / Lisbon
Composer
Fred Ferreira
Designer
Silvia Matias
André Santos
Executive Creative Director
Hellington Vieira
Motion Designer
Maria João Carvalho
Sound Designer
Miguel Guia
Executive Producer
João Abreu
Senior Art Director
Ricardo Leandro
Senior Copywriter
Rafael Canário
Animation Supervisor (series)
João Carrilho
Brand Manager
Catarina Moreira
Luís Rosado
Chief Producer (series)
Manuel Saalfeld
Creative Editor
Mariana Fernandes
David Nobre
Flávio Nunes
Nuno Vaz
Design + Motion Graphics + 3D
Jan Carr
Digital Brand Manager
Débora Rebello
Digital Executive Media Planner
Lourenço Almeida
Digital Senior Media Planner
Daniel Soares
Director + Creative Director (Series)
César Furtado
Director + Screenwriter (Series)
Ana (Peperan)
Diogo Lima
Final Artist
Vanessa Alves
Marketing Director
Teresa Rio
Media Account Supervisor
Ana Oliveira
Pos-Production Coordinator (series)
Nuno Lobo
Production Coordinator
Dulce Alves
Margarida Andrade
Screenwriter (series)
Manuel Cardoso
Senior Media Planner
Marta Barreiros
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