ADC Europe Awards
Category
Typography
Annual ID
ADCE25_DE028B
The German beer market is shrinking, with tougher competition and clichés everywhere. For Bitburger, the answer was “Bitte” (“please”). From the iconic “Bitte ein Bit” we created a fresh, optimistic message of respect, optimism, and togetherness. With a modern identity built around “Bitte”, uniting tradition and vibrancy, the brand regained cultural relevance. Studies show it’s as strong as Bitburger’s logo and claim.
2025 Awards
Total Points: 6
Bronze Award
Credits
Agency
SERVICEPLAN GERMANY / Munich
Digital Agency
Butter.
Media Agency
Omd/omg
Client / Brand
Bitburger
Production Company
Stink
Music / Sound Production Company
Staub Audio
Post Production Company
nhb video
Art Director
Vira Ronkina
Chief Creative Officer
Till Diestel
Copywriter
Florian Joester
Sebastian Bialon
Creative Director
Sebastian Bialon
Tobias Morka
Executive Creative Director
Matthäus Frost
Moritz Dornig
Global Chief Creative Officer
Alexander Schill
Senior Art Director
Agnes Motz
Account Director
Mirja-Laurina Johanns
Final Artwork
Otterbach Medien
Head of Production
Christoph Köhler
Managing Director
Christoph Everke
Patrick Hammer
Photography
Florian Schüppel
Recording Studio
German Wahnsinn
Hastings Music
Senior Account Manager
Katja Potechin
Voice Over Casting
Massive Voices
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