Our friends at JD challenged us to be first to market for a sports fashion brand by integrating AI into their latest campaign with Ty Dolla $ign. This was an excellent opportunity to experiment with new tech at 11DB. We worked with the production team to have simple physical geometric objects on-set for TD$ to interact with, and for the AI to “hook” on to an effect. Back at 11DB, we developed and trained our own generative image checkpoint for Stable Diffusion. Together with JD, we came up with prompts that were based around their up-to-the-second emerging trends, and created video imagery from them. As the emerging trends changed daily, we revised our prompts and continually came up with new imagery that was relevant. All of this was able to happen while the edit was changing. The end result is something artistic and interesting, and provides a unique product that sets JD apart from its competitors.