Denver Awards
Category
Craft / Use of Visuals
Annual ID
DEN23_SM009M
Description
Craft beer lovers all over America were telling us that they were partial to fruit-forward, lighter alcohol beverages. So, of course, we obliged. World, meet Island Beats. A tropical IPA with refreshing and juicy notes of freshly squeezed pineapple, mango and passion-fruit. Sounds pretty good right? It is. But our launch budget certainly wasn’t.
To have even the slightest hope in hoppy hell of competing with the kajillion-dollar Big Beer ad campaigns, we had to create disruptive, immersive and memorable work. Welcome to Bongo Isles. A flavor destination with a host of characters, including a Stetson-donning iguana, sun-tanning meat puppet of a man, a metal-detecting beach-comber and of course a ship that sails on clouds. Because just like Island Beats, our ads are a deliciously juicy experience.
2023 Awards
Total Points: 1
Merit Winner
Credits
Agency
Integer
Production Company
Studio Iowa
Creative Director
Dustin Bredice
Group Creative Director
Hagan de Villiers
Account Director
Caitlin Cline
Account Supervisor
Chelsea Reilly
Senior Art Director
Jack Schuler
John Stadler
Michael Hester
Senior Copywriter
Vince Van Bael
Account Manager
Connor Ernst
Associate Director, Content Production
Kate Norris
EVP, Executive Creative Director
Dani Coplen
EVP, Managing Director
Erica Moore
Group Account Director
Kelly Canavan
Group Director, Insight & Strategy
Kira Walstrom
Interim CMO
Hannah Dray
Lead Production Artist
Jeff Olson
Media Director
Corey Buller
Media Supervisor
Sam Sugerman
Senior Account Planner
Bailey Sims
Senior Brand Manager
Lena Grobe
SENIOR PRODUCER
Angie Jacobsen
Social Strategist
Megan Lasher
VP, Experience Strategy & Social Commerce
Lindsey Greenblatt
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