Denver Awards
Category
Social Post / Real-time Response
Annual ID
DEN23_SM011S
Description
Astronaut Barbie. Beekeeper Barbie. What about South Dakota Barbie?
Two weeks before the release of 2023’s Barbie film, BuzzFeed made a post showing what AI envisioned each state’s doll to look like. The article got lots of buzz, but we thought their South Dakota Barbie failed to embrace and represent everything the state has to offer. So, we too had AI create a South Dakota Barbie but with more accurate results. We generated all sorts of fun interpretations, showcasing a variety of true South Dakota personalities and activities. Not only did it make for fun content, but it made some noise on social, too.
2023 Awards
Total Points: 7
Silver Winner
Credits
Agency
Karsh Hagan / Denver
Chief Creative Officer
Jeff Martin
Creative Director
Camille King
Designer
Nick Marranzino
Executive Creative Director
Dave Cook
Social Media Manager
Avery Anderson
Social Designer
Matthew Munson
VP of Account Service
Lauren Corna
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