Miami Awards
Category
Physical Items
Annual ID
MIA22_DM002S
Description
In 2020, the pandemic fueled the cancellation of the U.S. National Football League (NFL) season, which meant fans couldn’t watch U.S. football with their closest group of friends.
Miller Lite knows watching football and sharing beers with friends is sacred. It’s a time to cheer for your team and spend valuable time with friends and family. So, with the NFL’s return in 2021, Miller Lite wanted to celebrate all things beer and football, making the return to in-person Miller Time even more special.
The Miller Timeless Collection was a one-of-a-kind set of six rings adorned with jewels and inlaid with 10-karat gold and built-in sensors that, when in proximity, unlocked free Miller Lite for life. Introduced as part of a sweepstakes, consumers were encouraged to share on socials why their friend group deserved the rings.
Through the one-of-a-kind luxurious set of rings, Miller Lite showed U.S. football fans that, they too, understand the value and sacredness of watching football and sharing a beer with your best friends.
Miller Lite knows watching football and sharing beers with friends is sacred. It’s a time to cheer for your team and spend valuable time with friends and family. So, with the NFL’s return in 2021, Miller Lite wanted to celebrate all things beer and football, making the return to in-person Miller Time even more special.
The Miller Timeless Collection was a one-of-a-kind set of six rings adorned with jewels and inlaid with 10-karat gold and built-in sensors that, when in proximity, unlocked free Miller Lite for life. Introduced as part of a sweepstakes, consumers were encouraged to share on socials why their friend group deserved the rings.
Through the one-of-a-kind luxurious set of rings, Miller Lite showed U.S. football fans that, they too, understand the value and sacredness of watching football and sharing a beer with your best friends.
2022 Awards
Total Points: 7
Silver Winner
Credits
Agency
Alma DDB / Miami
DDB Chicago / Chicago
Client / Brand
Molson Coors / Chicago
Art Director
Lane Hedler
Copywriter
Ken Bates
Chief Creative Officer
Ari Weiss
Creative Director
Nathaniel Lawlor
Executive Creative Director
Ben Wolan
Christian Liu
Jorge Murillo
Strategist
Alex Danks
Eric Zuncic
Account Director
Katelyn Ledford
Jose Hawayek
Account Supervisor
Amber Hayle
Stephanie Albrecht
Associate Creative Director
Oskars Trinitis
Martin DeFerrari
Head of Production
Matt Blitz
Digital Producer
Chris Shen
Director of Music
Alec Stern
Group Account Director
Kiska Howell
Bea del Amo
Group Strategy Planning Director
Mauricio Cadena
Manager of Production Operations
Zoe Grubbe
Project Coordinator
Victoria Rodriguez
Project Management Director
Jen Polan
Senior Production Business Manager
Robert Shin
Social & Digital Director
Mike Norgard
Talent Manager
Chris Quinn
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