Miami Awards
Category
Events / Stunts / Competitions
Annual ID
MIA22_EX001B
Description
Tequila Cazadores is real tequila for real people. They asked TEAM to help them create a scalable activation showing their authentic Mexican roots so even more people could experience it in even more places. They also wanted to celebrate their milestone 100th birthday as part of the activation. To pay homage to the brand's roots in Jalisco, Mexico, the Tequila Cazadores Mercadito was created. Based on an authentic Mexican Mercadito, the colorful and vibrant space was beautifully decorated with spices, flowers, and Cazadores-themed products. This unique activation offered guests refreshing cocktails, a scratch-off loteria game to win branded swag and other fun surprises like a live mariachi band. Tequila Cazadores Mercadito gave real people a real taste of real Mexican tequila.
2022 Awards
Total Points: 3
Bronze Winner
Credits
Agency
TEAM Enterprises / Fort Lauderdale
Art Director
Jess Cappa
Creative Director
Denise Soberon
Vesi Angelova
Senior Account Director
Michael Sheehan
3D Exhibition Designer
Cait Teska
Associate Creative Director - Copywriter
Kevin Growick
Group Account Director
Rachel King
Production Director
David Zaentz
Kristen Segarra
Senior Account Executive
Gabriela Maseda
Senior Graphic Designer
Darrik Brower
Marcelle Cabrera